About Us


True Eyes For Trade was established in 2005 by Mr. Mahmoud El-Biltagi.

After working for 12 years as the exclusive distributor for Freshlook contact lenses, Mr. El-Biltagi has extensive knowledge and skills in the field of contact lenses.

The team at True Eyes For Trade is composed of 22 employees shared between sales, administration, warehouse and customer services. The company’s main offices are 250 square meters in size and are located in the Rayhana Towers, Tower B2/2 of the Zahraa El-Maadi Business Center in the heart of Cairo. The 400 square meter refrigerated warehouse is located in Zahraa El-Maadi, Cairo.

True eyes For Trade is the exclusive distributor for the Italian brand: Desio contact lenses in Egypt and Desio solution for lenses.  True Eyes For Trade is distributing the Desio product line throughout all of Egypt. There are currently more than 500 retailers.

Desio products are registered in the MOH of Egypt, under the registration number,

  • Monthly: 179 / 2020 / 1
  • Quarterly: 180 / 2020 / 1
  • Daily : 123 / 2018 / 1
  • Solution: 468 / 2020 / 1

Our business is constantly looking for new and reliable customers.

If you are interested in our goods and would like more information, please contact our business development office at

+20127 0400099 or info@trueeyeseg.com